Hi I'm Drey Andersson
Award-Winning Music Producer | Sound Designer | Marketing Expert
I help artists create chart-ready urban pop hits by combining innovative production, genre-blending expertise, and strategic marketing to build lasting audience connections and streaming success
Releases on Spotify
Here you can find a small selection of releases on Spotify
Your music deserves more than SoundCloud. Get radio-ready production AND marketing that puts you on playlists
01
Self-Producing
Many artists try to produce their own music using home studio equipment and software. While this can work for some, many find that they can't achieve the sound quality or professional finish they're looking for.
02
Hiring Cheap Producers
Some artists may try to save money by hiring less experienced or cheaper producers. However, these producers may not have the necessary skills or equipment to produce high-quality tracks.
03
Collaborating with Friends
Artists often turn to friends who have some experience with music production. However, these collaborations may not yield the best results due to a lack of professional expertise or because it's difficult to give or receive critical feedback in a friendship.
04
Purchasing Beats from Beatmakers
Some artists may opt to purchase pre-made beats from online beatmakers. While this can be a quick and cost-effective solution, it often results in generic sounding tracks that lack originality and personal touch. Additionally, these beats are often sold to multiple artists, resulting in a lack of exclusivity and uniqueness in their music.
05
Lacking the 'Hit-Maker's Ear'
Many artists might struggle with crafting music that is commercially appealing or "radio-ready". They may have a talent for creating unique, original songs, but lack the instinct or experience to identify and emphasize the elements that make a song catchy and widely appealing. This ability, often called having a 'hit-maker's ear', is something that professional producers develop over years of experience in the industry, and it's not easily replicated by amateurs.
06
Struggling with Sound Design
Some artists may find it challenging to create or replicate industry-standard sounds in their music. Sound design, which involves shaping and manipulating audio elements, is a critical part of music production. However, without the right knowledge, tools, and experience, artists can struggle to create the high-quality sounds heard in professional tracks. This can result in their music sounding amateurish or outdated, preventing it from standing out in a competitive music market.
Tired of hearing the same sounds everywhere? Let's craft your unique musical identity that gets noticed, builds your fanbase, AND pays the bills
Discover the perfect solution to your musical needs, tailored just for you!
01
Professional Production Expertise:
As a music producer, I can provide the technical knowledge and skill needed to transform raw demos into polished, professional tracks. From sound design to mixing and mastering, you can ensure the highest quality output that aligns with industry standards.
02
Hit-Maker's Ear:
With many years of experience in the music industry, I can provide the 'hit-maker's ear' that many artists lack. I can help identify and emphasize the elements of a song that can make it catchy and widely appealing, addressing the issue of not having an instinct for crafting commercially successful music.
03
Industry-Standard Sound Design:
With my extensive knowledge and experience in sound design, I can help you achieve the high-quality, professional sounds you're seeking in your music. This addresses the struggle of not being able to create or replicate industry-standard sounds.
04
Strategic Music Marketing:
Beyond the studio, I bring hands-on digital marketing expertise from my agency background. From crafting high-converting Facebook and Google ad campaigns to strategic playlist pitching, Think of it as having both a producer and a marketing strategist in your corner.
Get to know me
My Story
From Guitar Strings to Platinum Dreams: Meet Drey Andersson
I turn ambitious artists’ visions into radio-ready hits from my Berlin studio, combining chart-tested production techniques with marketing strategies that actually work. But let me tell you how I got here.
My journey began with a guitar at 15, but it was crafting viral remixes that taught me what makes a song truly connect. When one of my remixes hit 500,000 plays on YouTube, I knew I had cracked the code to creating music that resonates. Even after Sony BMG took down my channel, that experience shaped my understanding of what makes tracks blow up.
Today, I blend the raw energy of live guitars with cutting-edge production techniques inspired by legends like Max Martin and Timbaland. This unique approach helps my clients stand out in today’s oversaturated music landscape. Every track I produce carries that signature mix of organic instruments and meticulously crafted sounds that grab listeners’ attention.
But here’s what sets me apart: I don’t just make hits – I know how to market them. After founding and running a successful marketing agency, I bring both studio magic AND promotional expertise to every project. This means your music doesn’t just sound professional – it reaches the right audience and builds real momentum.
Want to hear the difference? My productions combine:
- Chart-ready sound design and mixing
- Live instrument integration for authentic energy
- Marketing strategies that actually drive streams
- Years of experience across multiple genres
- Proven promotional techniques from my agency background
Your music deserves more than just another producer – it needs a strategic partner who understands both the art AND business of music. Let’s create something extraordinary together.
Values I live by
1
Artistic Integrity
I believe in preserving and enhancing the unique voice of each artist I work with. I respect your creative vision and strive to stay true to it throughout the production process. Your music is an extension of you, and I'm committed to maintaining its authenticity.
2
Commitment to Excellence
From the first note to the final master, I dedicate myself to achieving the highest quality in every aspect of the music production process. I continuously seek to improve my skills and stay updated with industry trends to ensure that the music I produce meets and exceeds professional standards.
3
Collaboration and Respect
I value the collaborative process and understand that great music is born out of mutual respect and open communication. I listen to your ideas, provide constructive feedback, and together, we bring your musical vision to life.
RESULT-DRIVEN
I'm your secret weapon in the studio, transforming musical challenges into chart-worthy opportunities. Whether you're stuck with a demo that needs that extra magic or seeking that breakthrough sound, I deliver the professional polish and marketing expertise that turns good tracks into great hits.
Project Highlight
From a guitar chord progression in Berlin to 8.7 million global streams - that's the story of 'Different,' a track that proves great music knows no borders.
Working across continents with MaeNMaejor, we turned raw creative energy into pure gold. That initial guitar melody in my studio evolved into something bigger than either of us imagined. Through late-night video calls and countless file exchanges, we crafted a sound that would soon captivate millions.
The result? Not just millions of streams, but a South African Music Award (SAMA) that proved what I’ve always believed: when authentic creativity meets professional production, magic happens. ‘Different’ wasn’t just a hit – it was a masterclass in modern music collaboration, showing how the right producer can transform great ideas into award-winning tracks.
This isn’t just a success story – it’s a blueprint for what’s possible when artists trust me with their vision. Whether you’re in Berlin, London, LA or Bangkok, I bring the same level of dedication and expertise to every project, ready to turn your musical dreams into streaming reality.
Here's a short demo of the rough track at the beginning...
Music and Style
Urban pop runs through my veins, but my production palette spans the full spectrum of modern music. From crafting chart-ready pop anthems to creating dark, hypnotic techno tracks that move dance floors, I’ve mastered the art of genre-fluid production.
While my sweet spot is crafting infectious urban pop hits, my deep experience in melodic techno and house brings a unique edge to everything I touch. I weave those pulsing synthesizers and driving rhythms into urban productions in ways that make tracks stand out. Think The Weeknd’s ‘Blinding Lights’ meets Rüfüs Du Sol’s atmospheric depth – that’s where the magic happens.
This cross-genre expertise isn’t just about versatility – it’s about knowing exactly which elements to blend for maximum impact. Whether you’re an urban pop artist looking for that cutting-edge sound, a techno producer seeking melodic innovation, or someone ready to break genre boundaries entirely, I bring the technical mastery and creative vision to make it happen.
I don’t just follow trends – I fuse them into something fresh. From emotional urban pop ballads to peak-time melodic techno, every track gets that signature touch that makes listeners hit repeat.
Remixes (selection)
Vintage Vibes, Modern Magic: Creating Timeless Sounds Without Sample Pack Limits
In a landscape where many producers specialize only in creating sample packs, I offer something more valuable: the ability to authentically recreate the magic of any era. With 15+ years diving deep into sound design, vintage synths, and classic gear, I can capture the authentic warmth of 70s funk, the gritty punch of 80s pop, or the raw energy of 90s R&B – all while keeping your productions fresh and copyright-free.
This isn’t just about copying sounds – it’s about understanding the soul of each era. Whether you need that specific Rhodes piano warmth from your favorite 70s track, that punchy drum machine from an 80s classic, or that distinctive synth sound from a 90s hit, I bring the technical expertise to recreate these elements with stunning accuracy. No sample packs required, just pure authentic sound crafting.
Need to capture the vibe of a specific era or song without the legal headaches? My deep understanding of both vintage and modern production techniques means we can create something that honors the past while owning the future. From analog warmth to digital precision, I’ll help you build a sound that’s both timeless and uniquely yours.
Examples
Your music deserves to be heard. Let's give it the professional edge it needs to stand out.
Transform your demos into professionally polished hits that capture attention and build real fan bases.