MUSIC PRODUCER · SOUND DESIGNER · BERLIN
Hi, I'm Drey Andersson
Berlin-Based Music Producer & Sound Design Obsessive
I picked up a guitar at 15, got hooked on synthesizers, and never stopped chasing the perfect sound. Today I produce urban pop hits that have racked up millions of streams — and with 100K+ followers along for the ride, I’ve learned exactly what makes people press repeat. Let’s find out what your music is capable of.
Listen
Releases on Spotify
Here you can find a small selection of releases on Spotify
Your music deserves more than bedroom demos and generic beats. Get radio-ready production from someone who knows how to make streams happen.
Common Struggles
Sound Familiar?
01
Self-Producing
Your bedroom setup gets you 80% there. But that last 20% — the polish that makes A&Rs and playlist curators stop scrolling — needs a different level of gear and ears.
02
Using AI to Make Your Track
Suno gave you a killer demo in 30 seconds — but Spotify playlists don't feature AI output. You need a producer who can take that spark, rebuild it with real instruments and professional mixing, and turn your AI sketch into a release that actually competes.
03
Collaborating with Friends
Your friend means well, but honest creative feedback is hard when friendship is on the line. Great music needs someone who'll push you, not just agree with you.
04
Purchasing Beats from Beatmakers
That fire beat you bought? Fifty other artists bought it too. Pre-made beats are fast and cheap, but they'll never give you a sound that's uniquely yours.
05
Lacking the 'Hit-Maker's Ear'
You know your song is good. But good and radio-ready are two different things. That instinct for what makes people hit repeat comes from years behind the console — not behind the mic.
06
Struggling with Sound Design
The sounds in your head don't match what comes out of your speakers. Professional sound design is its own craft — and it's the difference between sounding like a demo and sounding like a release.
Tired of blending in? Let's build a sound that's unmistakably yours — and impossible to ignore.
The Solution
What You Get When We Work Together
01
Professional Production Expertise
From raw demo to polished master, I handle sound design, mixing, and mastering to a standard that holds up next to anything on the charts.
02
Hit-Maker's Ear
After years behind the console, I hear what makes a track stick. I'll find the hook in your song you didn't know was there and build the entire production around it.
03
Industry-Standard Sound Design
I don't use sample packs. Every sound is crafted from scratch — 15 years of synth obsession means your track gets textures nobody else has.
04
Strategic Music Marketing
Making a great track is half the battle. I also know how to get it heard — from playlist pitching to ad campaigns that actually convert listeners into fans.
Get To Know Me
My Story
From Guitar Strings to Platinum Dreams: Meet Drey Andersson
I turn ambitious artists’ visions into radio-ready hits from my Berlin studio. But let me tell you how I got here.
It started with a guitar at 15 and an obsession with figuring out why certain songs get stuck in your head. When I started crafting remixes, one hit 500,000 plays on YouTube before Sony BMG shut down my channel. That hurt — but it taught me something most producers never learn: making a great track means nothing if nobody hears it.
That lesson changed everything. I built a marketing agency, learned what actually drives streams, and brought all of that back into the studio. Today I blend live guitars with cutting-edge production inspired by Max Martin and Timbaland — every track carrying that signature mix of organic warmth and meticulously crafted sound.
The difference? I don’t just hand you a finished master and wish you luck. Your music gets the same strategic thinking that’s helped me build a community of 100K+ and rack up millions of streams. Both the art and the business — from one person who’s obsessed with both.
Principles
Values I Live By
1
Artistic Integrity
Your music is an extension of you — I'm here to enhance it, not overwrite it. Every production decision serves your creative vision, not my ego.
2
Commitment to Excellence
From the first note to the final master, every detail matters. I stay obsessive about quality and current with the tools and trends that keep your sound ahead of the curve.
3
Collaboration and Respect
Great music comes from honest conversation. I'll listen to your ideas, challenge them when it matters, and together we'll build something neither of us could make alone.
RESULT-DRIVEN
Stuck with a demo that's almost there? Chasing a sound you can hear but can't quite reach? That's exactly where I come in. I turn almost-great into undeniable.
Case Study
Project Highlight
From a guitar chord progression in Berlin to 8.7 million global streams - that's the story of 'Different,' a track that proves great music knows no borders.
Working across continents with MaeNMaejor, we turned a guitar melody from my Berlin studio into something neither of us expected. Late-night video calls, countless file exchanges, and a refusal to settle for anything less than extraordinary.
The result: 8.7 million streams and a South African Music Award. ‘Different’ proved what happens when raw creative energy meets professional production — and it’s a blueprint for what’s possible when you trust me with your vision.
Here's a short demo of the rough track at the beginning...
Genre & Sound
Music and Style
Urban pop is my heartbeat, but my production palette covers the full spectrum. From crafting chart-ready pop anthems to creating dark, hypnotic techno tracks that move dance floors, I’ve mastered the art of genre-fluid production.
While my sweet spot is crafting infectious urban pop hits, my deep experience in melodic techno and house brings a unique edge to everything I touch. I weave those pulsing synthesizers and driving rhythms into urban productions in ways that make tracks stand out. Think The Weeknd’s ‘Blinding Lights’ meets Rüfüs Du Sol’s atmospheric depth – that’s where the magic happens.
This cross-genre expertise isn’t just about versatility – it’s about knowing exactly which elements to blend for maximum impact. Whether you’re an urban pop artist looking for that cutting-edge sound, a techno producer seeking melodic innovation, or someone ready to break genre boundaries entirely, I bring the technical mastery and creative vision to make it happen.
I don’t just follow trends – I fuse them into something fresh. From emotional urban pop ballads to peak-time melodic techno, every track gets that signature touch that makes listeners hit repeat.
Remixes (selection)
Signature Sound
Vintage Vibes, Modern Magic: Creating Timeless Sounds Without Sample Pack Limits
In a landscape where many producers specialize only in creating sample packs, I offer something more valuable: the ability to authentically recreate the magic of any era. With 15+ years diving deep into sound design, vintage synths, and classic gear, I can capture the authentic warmth of 70s funk, the gritty punch of 80s pop, or the raw energy of 90s R&B – all while keeping your productions fresh and copyright-free.
This isn’t just about copying sounds – it’s about understanding the soul of each era. Whether you need that specific Rhodes piano warmth from your favorite 70s track, that punchy drum machine from an 80s classic, or that distinctive synth sound from a 90s hit, I bring the technical expertise to recreate these elements with stunning accuracy. No sample packs required, just pure authentic sound crafting.
Need to capture the vibe of a specific era or song without the legal headaches? My deep understanding of both vintage and modern production techniques means we can create something that honors the past while owning the future. From analog warmth to digital precision, I’ll help you build a sound that’s both timeless and uniquely yours.
Examples
SOUND DESIGN
Every Sound, Built From Scratch
While most producers drag and drop from sample packs, I build sounds from the ground up. 15 years of synth obsession, vintage gear, and relentless experimentation means I can create textures and tones that don’t exist anywhere else — and they’ll be exclusively yours.
01
Custom Sound Libraries
Need a signature palette for your project or brand? I'll design a bespoke collection of sounds — synths, drums, textures, effects — built around your artistic identity.
02
Sound Design for Tracks
From atmospheric pads to punchy leads, I craft every sonic element in your production from scratch. No presets, no recycled loops — just sounds that make listeners stop and ask 'what is that?'
03
Film, Games & Media
Cinematic textures, UI sounds, ambient worlds — my sound design work extends beyond music into any medium where audio matters. If you can imagine it, I can build it.
LEARN FROM ME
Turn Your Passion Into Professional Skills
I’ve spent 15+ years learning what works — in the studio, in the market, and on stage. Now I’m passing that knowledge on to the next generation of producers and artists who are serious about levelling up.
01
1-on-1 Production Coaching
Personalised sessions tailored to where you are right now. Whether you're just starting out or polishing advanced techniques, we'll work on your actual projects together.
02
Sound Design Masterclasses
Deep dives into synthesis, sampling, and audio manipulation. Learn how to build sounds from scratch instead of relying on presets — the skill that separates pros from hobbyists.
03
Mixing & Arrangement Workshops
Learn why some tracks sound like demos and others sound like releases. I'll break down my process for arrangement, mixing, and getting that final polish.
Your music deserves to be heard. Let's make sure it is.
Transform your demos into professionally polished hits that capture attention and build real fan bases.